Introduction of SEO

What is SEO or Search Engine Optimization:

SEO ( Search Engine Optimization )When you use Google (or the other search engine) to look for a term, have you ever ever wondered how the websites within the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the solution thereto question is program Optimization (SEO). Those first few websites had better SEO than their competitors. So, what's SEO? Simply, it's a marketing strategy wont to increase the ranking of an internet site in search engines. 

Some of those websites (such as Wikipedia, Facebook and Microsoft) need to the primary search results page without much help from SEO because, their brand names are sufficiently famous to urge them listed within the first page. the opposite websites believe SEO to urge them to the primary or second search results page. you'll wonder why SEO is so important. Well, users rarely transcend the primary few search result pages when checking out a term. When was the last time you clicked on the fifteenth search results page? SEO are often wiped out some ways . the most (and effective) SEO methods are the following.

1. SEO titles, headers and URL addresses

2. Back-linking

3. Writing SEO content

4. the utilization of multimedia

5. Regular updates

This article will briefly touch on each of those SEO techniques. Each of those techniques are going to be described intimately in subsequent articles.

SEO titles, headers and URL addresses:

The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed within the webpage itself. once you enter an enquiry term (known because the keyword), the program tries to seek out websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of an internet site matches your keyword, then that website is given a better ranking than others. for instance , if the keyword you entered is "phoenix", an internet site having the URL address: "http://www.phoenix.com" is given a better ranking than an internet site having the URL address: "http://www.mystical_birds.com".

Back-linking:

When you visit an internet site , you'll usually see several hyperlinks linking that website to other websites. These links are referred to as back-links. Wikipedia may be a exemplar for back-links. All the reference websites are listed at rock bottom of a Wikipedia article. These hyperlinks (at rock bottom of an article) are back-links of the respective reference websites. Back-links help to extend the ranking of an internet site . Generally, the more back-links an internet site has, the upper its ranking.

Writing SEO content:

Search engines attempt to match the entered keyword with the content of internet sites . for instance , if your keyword is "golf player", the program will look for articles having the term "golf player". However, there'll be many articles having the term "golf player" in them. The program will rank these articles consistent with the "keyword density" of the articles. Keyword density is calculated by dividing the amount of keywords within the article by the entire number of words then multiplying the result by 100.

For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article features a keyword density of twenty-two . Articles having a keyword density of 0.5-2% are generally given the very best ranking.

The use of multimedia:

Everybody prefers graphical websites, compared to plain-text websites. the main search engines know this and therefore; they provide websites containing multimedia (graphics, videos and flash applications) a better ranking than other websites.

Regular updates:

People have an unquenchable thirst for brand spanking new information and facts. the main search engines address this need by giving the websites which are regularly updated a better ranking than other websites.

In conclusion : We hope that we answered your question "What is SEO?" satisfactorily through this text. If you have faced any problem to know of SEO, Don’t worry and comment below. We will attend to help you at the earliest opportunity.